About the Campaign
The Lincoln Park Police Department is now participating in the Keep Kids Alive Drive 25 campaign to protect the pedestrians of our town. The goal of our Keep Kids Alive Drive 25 campaign is to educate the motorists of our town about the increased risks of injury and death not only to occupants of vehicles but also to pedestrians. Keep Kids Alive Drive 25 is a friendly reminder to slow down in a fast-paced world, as well as an invitation to take personal responsibility for your driving behavior.
According to the National Highway Traffic Safety Administration (NTHSA), almost 175,000 pedestrians died on U.S. roadways between 1980 and 2005. 4,881 pedestrians died while walking in neighborhoods or crossing streets in 2005. 500 of these deaths were children under 14 years old.
Motor vehicle crashes are the leading cause of death for children of every age from 2-14 years old. More than one-fifth of children between ages 5 and 9 killed in traffic incidents in 2006 were pedestrians.